--- title: "MSPs: Why Open APIs in VMS is a Game Changer for MSPs" description: Learn how a VMS with open APIs gives MSPs full control of data, seamless integrations, and faster reporting to improve client program performance. image: https://www.conexisvmssoftware.com/hubfs/1.%20MASTER%20MASTER%20Blog%20and%20Website%20Page%20IMAGES%202026/API%20IMAGES/API%201200%20optimized/how-open-api-in-a-vms-delivers-transparency-1200-627-62.jpg --- - [BOOK A DEMO](https://www.conexisvmssoftware.com/book-a-demo) - [TAKE A TOUR](https://www.conexisvmssoftware.com/self-guided-tour-of-conexis-vms-vendor-management-system-demo) [![Conexis Logo](https://www.conexisvmssoftware.com/hubfs/CONEXIS%20LOGO/ConexisLogo%20Square%20Green-Black-FINAL-1.svg) ![Conexis Logo](https://www.conexisvmssoftware.com/hubfs/CONEXIS%20LOGO/ConexisLogo%20Square%20Green-Black-V2.svg)](https://www.conexisvmssoftware.com/) [![Conexis Logo](https://www.conexisvmssoftware.com/hubfs/CONEXIS%20LOGO/ConexisLogo%20Square%20Green-Black-V2.svg)](https://www.conexisvmssoftware.com/) - VMS 101 - - [What is a VMS?](https://www.conexisvmssoftware.com/what-is-a-vendor-management-system-vms) - [VMS Benefits](https://www.conexisvmssoftware.com/benefits-of-vendor-management-system) - [How to Choose the Best VMS](https://www.conexisvmssoftware.com/how-to-choose-the-best-vendor-management-system-vms) - [Getting Started with Your 1st VMS](https://www.conexisvmssoftware.com/conexis-easy-start) - [Changing Your VMS Provider](https://www.conexisvmssoftware.com/how-to-switch-vendor-management-system-vms) - [Modern vs Legacy VMS](https://www.conexisvmssoftware.com/legacy-vs-modern-vms) - [What is a White-Label VMS?](https://www.conexisvmssoftware.com/white-label-vms) - [Mid-Market VMS](https://www.conexisvmssoftware.com/vendor-management-system-vms-for-mid-market-contingent-workforce) - [VMS 101: How a VMS Reduces Costs](https://www.conexisvmssoftware.com/vendor-management-system-vms-cost-savings-) - [VMS 101: How a VMS Reduces Risk](https://www.conexisvmssoftware.com/vendor-management-system-risk-reduction) - [VMS 101: How a VMS Increases Workforce Visibility](https://www.conexisvmssoftware.com/contingent-workforce-visibility-vms) - [VMS 101: How a VMS Improves Hiring](https://www.conexisvmssoftware.com/improve-contingent-workforce-hiring-performance) - [VMS 101: How a VMS Improves Operational Efficiency](https://www.conexisvmssoftware.com/increasing-operational-efficiency-vms) - [VMS 101: How a VMS Improves Time-to-Fill](https://www.conexisvmssoftware.com/vms-improves-time-to-fill) - [Contingent Workforce Management | Guide](https://www.conexisvmssoftware.com/contingent-workforce-vms) - [VMS for Staffing Agencies | Guide](https://www.conexisvmssoftware.com/vms-staffing-agencies-guide) - [Managing Vendors | Guide](https://www.conexisvmssoftware.com/what-is-vendor-management) - [Managing Staffing Agencies | Guide](https://www.conexisvmssoftware.com/managing-staffing-agencies-with-a-vms-guide) - [VMS & Direct Sourcing | Guide](https://www.conexisvmssoftware.com/what-is-direct-sourcing-guide-vms) - [WHY CHOOSE CONEXIS VMS](https://www.conexisvmssoftware.com/best-vendor-management-system-conexis) - SOLUTIONS - - **My Role** - [Procurement](https://www.conexisvmssoftware.com/vms-for-procurement) - [HR & Talent Acquisition](https://www.conexisvmssoftware.com/vms-for-talent-acquisition) - [Contingent Workforce](https://www.conexisvmssoftware.com/vms-for-contingent-workforce-leaders) - [MSP](https://www.conexisvmssoftware.com/vms-for-msp-managed-service-provider) - [Staffing Agency](https://www.conexisvmssoftware.com/vms-for-staffing-agencies) - [Mid-Market Programs](https://www.conexisvmssoftware.com/vendor-management-system-vms-for-mid-market-contingent-workforce) - - **My Industry** - [Manufacturing](https://www.conexisvmssoftware.com/vms-for-manufacturing) - [Warehousing, Distribution and Logistics](https://www.conexisvmssoftware.com/vms-for-warehouse-logistics) - [Healthcare](https://www.conexisvmssoftware.com/vms-for-healthcare) - [Education](https://www.conexisvmssoftware.com/education-behavioral-health-staffing-vms) - [Government](https://www.conexisvmssoftware.com/vms-for-government) - [Consulting Firms](https://www.conexisvmssoftware.com/vms-for-consulting) - [PRICING](https://www.conexisvmssoftware.com/pricing) - LEARN - - [All Resources](https://www.conexisvmssoftware.com/vms-vendor-management-system-resources) - [VMS Buyer's Guide](https://www.conexisvmssoftware.com/blog/now-updated-free-2026-vms-buyers-guide) - [Grow Your Staffing Agency Revenue Guide](https://www.conexisvmssoftware.com/blog/how-to-grow-staffing-agency-revenue-with-vendor-management-system) - [VMS Education Center](https://www.conexisvmssoftware.com/vms-education-center) - [FAQs](https://www.conexisvmssoftware.com/conexis-vms-faqs) - [Blog](https://www.conexisvmssoftware.com/blog) - COMPANY - - [About Us](https://www.conexisvmssoftware.com/company) - [How We Are Leading AI Innovation in VMS](https://www.conexisvmssoftware.com/ai-in-vendor-management-vms-conexis-vms) - [News & Events](https://www.conexisvmssoftware.com/en-us/news-events) - [Our Commitment to Customer Care](https://www.conexisvmssoftware.com/vms-nps-customer-satisfaction-adoption) - [Awards & Recognition](https://www.conexisvmssoftware.com/conexis-vms-awards-and-recognition) - [Client Testimonials](https://www.conexisvmssoftware.com/testimonials) - [Case Studies](https://www.conexisvmssoftware.com/vms-vendor-management-system-case-studies) - [Take an Online 2 Min Tour](https://www.conexisvmssoftware.com/self-guided-tour-of-conexis-vms-vendor-management-system-demo) - CONTACT - - [Contact Us](https://www.conexisvmssoftware.com/contact) - [Book Private Consultation](https://www.conexisvmssoftware.com/book-a-consultation) - [Book a Demo](https://www.conexisvmssoftware.com/book-a-demo) - [Partner](https://www.conexisvmssoftware.com/partner-with-conexis-vms) - [VMS Education Center](https://www.conexisvmssoftware.com/vms-education-center) - [BOOK A DEMO](https://www.conexisvmssoftware.com/book-a-demo) - [TAKE A TOUR](https://www.conexisvmssoftware.com/self-guided-tour-of-conexis-vms-vendor-management-system-demo) 5 November 2025 # MSPs: Why Open APIs in VMS is a Game Changer for MSPs [![Wayne Burgess](https://www.conexisvmssoftware.com/hs-fs/hubfs/Wayne100.png?width=30&height=30&name=Wayne100.png) Wayne Burgess](https://www.conexisvmssoftware.com/blog/author/wayne-burgess) - - - In today’s fast-paced, data-driven world, Managed Service Providers (MSPs) overseeing contingent workforces need flexible, real-time insights into talent acquisition and workforce management. One of the most effective ways to achieve this is through Open APIs (Application Programming Interfaces) in Vendor Management Systems (VMS). An Open API offers a streamlined pathway for [MSPs](https://www.conexisvmssoftware.com/msp-and-vms) to access, manipulate, and use their data without being restricted by the limitations of VMS platforms. This flexibility can lead to lower operational costs, faster integrations, and more strategic business intelligence capabilities. ## What Is an Open API? An [Open API](https://www.conexisvmssoftware.com/blog/vms-integrations-importance-of-open-apis) allows external applications or systems to interact with the VMS, providing secure, structured access to its data and functionality. Traditionally, VMS platforms operate " closed ", limiting how MSPs can extract data or integrate with other platforms. In contrast, an Open API enables MSPs and other users to pull raw data from the VMS into their systems, whether for reporting, analytics, or operational efficiency. ## The benefits of an Open API in VMS systems for an MSP ### 1. Quick and Easy Access to Raw Data With Open APIs, MSPs can retrieve data directly, circumventing restrictive VMS reporting tools. This means [data access is quicker,](https://www.conexisvmssoftware.com/blog/why-msps-must-embrace-vms-data-autonomy-for-contingent-workforce) and MSPs are no longer at the mercy of the VMS’s predefined reports or limited data export capabilities. ### 2. Lower Cost Traditional data exports or custom reporting capabilities within a VMS often come at a premium, adding to an MSP’s overhead. Open APIs can eliminate these added expenses by giving MSPs direct access to the data they need, enabling them to build their own reporting or analysis solutions without relying on costly add-ons. ### 3. Expedited System Integrations One of the standout features of Open APIs is the ease of [integration](https://www.conexisvmssoftware.com/blog/custom-vms-integrations-benefits-of-apis) with other software platforms. Whether it’s connecting to a payroll system, a CRM, or a Business Intelligence (BI) tool, Open APIs facilitate seamless data flow, reducing the time and resources needed to connect disparate systems. ## Why Open APIs Are Essential for MSPs For MSPs, Open APIs are more than a convenience—they’re a necessity. Here’s why: ### 1. Data Ownership and Accessibility With Open APIs, MSPs can access their data in raw format, giving them full ownership of this valuable asset. This access allows them to decide how, when, and where to use it, whether it’s for operational insights or strategic planning. ### 2. Enhanced Business Intelligence Open APIs enable MSPs to feed data into their own BI platforms, where they can run custom analytics and generate reports tailored to their specific needs. This flexibility is crucial, as traditional VMS reporting can be restrictive, with limited customization options and a lack of real-time data refreshes. ### 3. Improved Decision-Making The ability to analyze data in real time allows MSPs to make informed decisions quickly. With always-current data, they can monitor hiring trends, gauge vendor performance, and manage worker allocations. This agility is vital in the dynamic world of [contingent workforce management](https://www.conexisvmssoftware.com/contingent-workforce-management-guide), where trends and demands can shift rapidly. ### 4. Reduced Dependency on VMS Reporting Open APIs eliminate the bottleneck of depending on VMS-specific reporting capabilities. MSPs can bypass potentially cumbersome and costly VMS reporting tools, moving data directly into their preferred systems for faster, more customized insights. Incorporating Open APIs into VMS platforms is a game-changer for MSPs; providing unparalleled flexibility, cost savings, and access to critical data. The benefits of data ownership, enhanced BI capabilities, and faster integrations allow MSPs to make quicker, more informed decisions, ultimately improving the management of their contingent workforce. By leveraging Open APIs, MSPs gain a competitive advantage, equipped with the data and insights needed to thrive in a complex, evolving talent landscape. For MSPs aiming to drive efficiency, enhance reporting, and gain complete control over their data, embracing a VMS with an Open API is a strategic step forward. ## Additional Reading on Open APIs and Integration - [Custom VMS Integrations: 4 Benefits of APIs](https://www.conexisvmssoftware.com/blog/custom-vms-integrations-benefits-of-apis) - [VMS Trends: Harness the Power of Open APIs](https://www.conexisvmssoftware.com/blog/custom-vms-integrations-benefits-of-apis) - [Why VMS Integration is Key to Seamless Contingent Workforce Recruiting](https://www.conexisvmssoftware.com/blog/why-vms-integration-is-key-to-seamless-contingent-workforce-recruiting) - [The Top Questions to ask a VMS Provider about Implementation](https://www.conexisvmssoftware.com/blog/buying-the-best-vendor-management-system-your-complete-guide) ## Additional Reading for MSPs **Growing your Business with a VMS:** - [MSPs & Staffing Agencies: Grow your business with a White-Label VMS](https://www.conexisvmssoftware.com/blog/what-is-white-label-vendor-management-system-and-how-it-can-grow-your-business) - [Why Mid-Market MSPs need a Mid-Market VMS](https://www.conexisvmssoftware.com/blog/why-mid-market-msps-need-a-mid-market-vendor-management-system-vms) - [The MSP Advantage: Why You Need a Mid-Market VMS in Your Toolkit](https://www.conexisvmssoftware.com/blog/msp/mid-market-vms-benefits/) **VMS Technology MSPs need:** - [MSPs: Why Open APIs in VMS is a Game Changer for MSPs](https://www.conexisvmssoftware.com/blog/msp/why-vms-with-open-api-is-critical) - [How MSPs can get unrestricted access to your own data with a VMS](https://www.conexisvmssoftware.com/blog/why-msps-must-embrace-vms-data-autonomy-for-contingent-workforce) - [Legacy vs Modern VMS - What's the Difference?](https://www.conexisvmssoftware.com/blog/modern-vs-legacy-vendor-management-systems) - [Why MSPs need a more customizable VMS to be competitive](https://www.conexisvmssoftware.com/blog/why-flexibility-matters-mid-market-vms-for-msps) - [Why Mid-Market MSPs Need a Mid-Market VMS](https://www.conexisvmssoftware.com/blog/msp/why-mid-market-msps-need-a-mid-market-vendor-management-system-vms) - [How Conexis with our Open APIs delivered results for our MSP Partner!](https://www.conexisvmssoftware.com/blog/msp/vms-open-api-case-study) **Adding Client Value with a VMS:** - [MSPs: How VMS Software can deliver higher ROI for your Clients](https://www.conexisvmssoftware.com/blog/how-msps-can-leverage-vms-systems-to-deliver-higher-roi) - [MSPs: 3 Ways to Immediately Add Value to Your Client's Programs](https://www.conexisvmssoftware.com/blog/3-ways-contingent-workforce-msps-can-add-value-for-their-clients) - [VMS MSP Adoption: The Key to Successful Contingent Workforce Program](https://www.conexisvmssoftware.com/blog/adoption-the-key-to-successful-contingent-workforce-management) - [Why Customer Care is important - 5 VMS Best Practices](https://www.conexisvmssoftware.com/blog/vms-customer-care-best-practices) **Moving from Spreadsheets to a VMS:** - [6 Reasons to switch from spreadsheets to a vendor management system](https://www.conexisvmssoftware.com/blog/6-reasons-to-switch-from-manual-spreadsheets-to-a-vendor-management-system) - [VMS 101: How to get started with a VMS](https://www.conexisvmssoftware.com/what-is-a-vendor-management-system-vms) **Replacing your in-house VMS:** - [MSPs: Is it time to replace your in-house Vendor Management System](https://www.conexisvmssoftware.com/blog/msp/replace-in-house-proprietary-vms-modern-vendor-management-system) **Choosing the Best VMS for your MSP:** - [MSPs: 5 Key Factors to Consider when choosing the Right VMS](https://www.conexisvmssoftware.com/blog/msps-5-factors-when-choosing-a-vms) - [The 4 Key Features that define an Exceptional VMS for an MSP](https://www.conexisvmssoftware.com/blog/vms-features-for-msp-to-consider) - [Can I switch my VMS without switching my MSP?](https://www.conexisvmssoftware.com/blog/how-to-change-vms-without-changing-msp) - [Conexis MSP Case Study: Launching a more Modern & Scalable VMS for Mid-Market Clients](https://www.conexisvmssoftware.com/case-study/msp-vms) - [Conexis MSP Case Study: How Open APIs delivered results for our MSP Partner](https://www.conexisvmssoftware.com/blog/msp-vms-open-api-case-study) **MSP & VMS Partnership:** - [Why MSPs Need a VMS Partner, not just a Vendor](https://www.conexisvmssoftware.com/blog/vms-partner-for-mid-market-msps) - [MSP and VMS Partnerships: Choosing the Right Model for your CW Program](https://www.conexisvmssoftware.com/blog/msp-vs-vms-differences-how-to-choose-the-right-model) - [MSP vs VMS - What's the difference](https://www.conexisvmssoftware.com/blog/msp-vs-vms-whats-the-difference-in-contingent-workforce) - [The Conexis VMS Solution for MSPs](https://www.conexisvmssoftware.com/msp-guide-choosing-best-vendor-management-system) ## Conexis VMS Solutions for MSPs Conexis VMS - Built for Managed Service Providers who want to move faster, work smarter, and grow bigger. Learn more about [Conexis VMS Solutions for MSPs](https://www.conexisvmssoftware.com/msp-vendor-management-system) ## The Conexis VMS Difference Conexis VMS is an [award-winning](https://www.conexisvmssoftware.com/conexis-vms-awards-and-recognition) vendor management system built for organizations that want the power of enterprise software without the complexity or cost. Leveraging the latest technology, Conexis VMS delivers the expertise, reliability and security of enterprise systems, while offering the flexibility, user friendliness and tailored, personal service you require. Learn more about our [Company](https://www.conexisvmssoftware.com/company) and what makes [Conexis VMS different](https://www.conexisvmssoftware.com/best-vendor-management-system-conexis). ## Discover the Power of Conexis VMS Conexis VMS is trusted by staffing agencies, MSPs and leading organizations to modernize and manage their contingent workforce programs. Here's why organizations choose Conexis VMS: - [Modern VMS Technology](https://www.conexisvmssoftware.com/best-vendor-management-system-conexis) - Built on the latest AWS microservices architecture and Open API - [Fast Implementation](https://www.conexisvmssoftware.com/blog/how-do-they-do-it-how-conexis-launches-a-vms-in-weeks-not-months) - Get up and running in under a month, free setup and training included - [Fully Branded White-Label VMS](https://www.conexisvmssoftware.com/blog/how-do-they-do-it-how-conexis-delivers-fully-branded-white-label-vms) - Your Logo. Your Domain. Your Branded Communication - [Flexible Pricing](https://www.conexisvmssoftware.com/pricing) - No setup fees, with free implementation, training and account management - [Personal Attention](https://www.conexisvmssoftware.com/vms-nps-customer-satisfaction-adoption) - Experienced senior account management from implementation onward ## Switching Your VMS or Just Getting Started? We work with teams at every stage, from first-time buyers to companies replacing outdated platforms that can't keep up. Either way, we'll show you what a modern VMS looks like, up and running in under 30 days. | [![Take a self-guided tour of Conexis VMS ](https://no-cache.hubspot.com/cta/default/7617376/6617fad0-9168-4a45-b474-c96a34628641.png)](https://cta-redirect.hubspot.com/cta/redirect/7617376/6617fad0-9168-4a45-b474-c96a34628641) | [![Book a private consultation with Conexis VMS](https://no-cache.hubspot.com/cta/default/7617376/838fcdf1-1e6b-4f38-94ca-546b5c3f500a.png)](https://cta-redirect.hubspot.com/cta/redirect/7617376/838fcdf1-1e6b-4f38-94ca-546b5c3f500a) | [![Book a Demo with Conexis VMS](https://no-cache.hubspot.com/cta/default/7617376/18db2c62-a34a-4454-8010-c1bfc7f5e559.png)](https://cta-redirect.hubspot.com/cta/redirect/7617376/18db2c62-a34a-4454-8010-c1bfc7f5e559) | | --- | --- | --- |   [![VMS for MSPs](https://no-cache.hubspot.com/cta/default/7617376/575e8bb6-787e-4e21-97c0-50999ebd8df2.png)](https://cta-redirect.hubspot.com/cta/redirect/7617376/575e8bb6-787e-4e21-97c0-50999ebd8df2) ![Wayne Burgess](https://www.conexisvmssoftware.com/hubfs/Wayne100.png) #### Wayne Burgess Wayne Burgess is the Co-Founder of Conexis VMS, a technology company focused on helping organizations get control of their Contingent Workforce. ### Popular posts ![How Do They Do It? How Conexis Delivers Fast VMS Open API Integrations](https://www.conexisvmssoftware.com/hubfs/how%20do%20they%20do%20it-Conexis-VMS-Open%20api_%201200x627-44.jpg) ## [How Do They Do It? How Conexis Delivers Fast VMS Open API Integrations](https://www.conexisvmssoftware.com/blog/how-do-they-do-it-how-conexis-vms-open-apis-make-vms-integration-fast) [![read more](https://www.conexisvmssoftware.com/hubfs/6M%20Files/read-more.svg)Read More](https://www.conexisvmssoftware.com/blog/how-do-they-do-it-how-conexis-vms-open-apis-make-vms-integration-fast) 17 September 2026 ![How Do They Do It? How Conexis VMS Delivers a White-Label VMS](https://www.conexisvmssoftware.com/hubfs/1.%20MASTER%20MASTER%20Blog%20and%20Website%20Page%20IMAGES%202026/HOW%20DO%20THEY%20DO%20IT%20OPTIMIZED%201200/conexis-vms-white-label-vms-1200-627-60.jpg) ## [How Do They Do It? How Conexis VMS Delivers a White-Label VMS](https://www.conexisvmssoftware.com/blog/how-do-they-do-it-how-conexis-delivers-fully-branded-white-label-vms) [![read more](https://www.conexisvmssoftware.com/hubfs/6M%20Files/read-more.svg)Read More](https://www.conexisvmssoftware.com/blog/how-do-they-do-it-how-conexis-delivers-fully-branded-white-label-vms) 24 June 2026 ![How Do They Do It? How Conexis VMS Can Launch in Under 30 Days](https://www.conexisvmssoftware.com/hubfs/1.%20MASTER%20MASTER%20Blog%20and%20Website%20Page%20IMAGES%202026/HOW%20DO%20THEY%20DO%20IT%20OPTIMIZED%201200/conexis-vms-implementation-1200-627-59.jpg) ## [How Do They Do It? How Conexis VMS Can Launch in Under 30 Days](https://www.conexisvmssoftware.com/blog/how-do-they-do-it-how-conexis-launches-a-vms-in-weeks-not-months) [![read more](https://www.conexisvmssoftware.com/hubfs/6M%20Files/read-more.svg)Read More](https://www.conexisvmssoftware.com/blog/how-do-they-do-it-how-conexis-launches-a-vms-in-weeks-not-months) 1 June 2026 ### Subscribe to the Conexis Monthly Newsletter ![Conexis Logo - White](https://www.conexisvmssoftware.com/hubfs/CONEXIS%20LOGO/ConexisLogo%20Square-White-V2.svg "Conexis Logo - White") [![Conexis VMS Reviews](https://www.conexisvmssoftware.com/hubfs/www.conexisvmssoftware.png)](https://sourceforge.net/software/product/Conexis-VMS/) - [VMS BENEFITS](https://www.conexisvmssoftware.com/benefits-of-vendor-management-system) - [PRICING](https://www.conexisvmssoftware.com/pricing) - [COMPANY](https://www.conexisvmssoftware.com/company) - [CONTACT](https://www.conexisvmssoftware.com/contact) - [CONEXIS VMS](https://www.conexisvmssoftware.com/best-vendor-management-system-conexis) - [LEARN](https://www.conexisvmssoftware.com/vms-vendor-management-system-resources) - [TAKE A TOUR](https://www.conexisvmssoftware.com/self-guided-tour-of-conexis-vms-vendor-management-system-demo) - [BOOK A DEMO](https://www.conexisvmssoftware.com/book-a-demo) ![icon-map-marker](https://www.conexisvmssoftware.com/hubfs/6M%20Files/icon-map-marker.svg)**USA** 350 S NW Highway, Suite 300 Park Ridge, IL 60068 ![icon-map-marker](https://www.conexisvmssoftware.com/hubfs/6M%20Files/icon-map-marker.svg)**Canada** 100 King Street West, Suite 5600 Toronto, ON, M5X 1C9 ![phone-icon](https://www.conexisvmssoftware.com/hubfs/2021/Images/icon-phone.svg)[(312) 776-2006](tel:13127762006) ![SIA\_Corporate Member Logo](https://www.conexisvmssoftware.com/hs-fs/hubfs/SIA_CM_Member_2018%20copy.jpg?width=300&height=74&name=SIA_CM_Member_2018%20copy.jpg)   Copyright © 2026 Conexis VMS - All Rights Reserved. | [Privacy Policy](https://www.conexisvmssoftware.com/privacy-policy) ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wayne Burgess" }, "dateModified" : "2026-07-22T9:47:23 PM", "datePublished" : "2025-11-05 17:31:57", "description" : "Learn how a VMS with open APIs gives MSPs full control of data, seamless integrations, and faster reporting to improve client program performance.", "headline" : "MSPs: Why Open APIs in VMS is a Game Changer for MSPs", "image" : { "@type" : "ImageObject", "height" : 40, "url" : "https://www.conexisvmssoftware.com/hubfs/conexis-favicon.png", "width" : 40 }, "mainEntityOfPage" : { "@id" : "https://www.conexisvmssoftware.com/blog/msp/why-vms-with-open-api-is-critical", "@type" : "WebPage" }, "name" : "MSPs: Why Open APIs in VMS is a Game Changer for MSPs", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 73, "url" : "https://www.conexisvmssoftware.com/hubfs/Conexis%20Logo%2001-1.png", "width" : 80 }, "name" : "Conexis" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "contactPoint" : { "@type" : "ContactPoint", "contactType" : "sales", "telephone" : "+1-647-370-8987" }, "name" : "Conexis", "url" : "https://www.conexisvmssoftware.com/" } ```