MSP Case Study: Launching a more Modern & Scalable VMS for Mid-Market Clients

How a Global Managed Service Provider modernized its VMS offering to win mid-market clients, accelerate implementations, and scale efficiently with Conexis VMS.

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About "The North American MSP"

A leading global Managed Service Provider (MSP) supporting thousands of contingent workers across multiple industries was looking to modernize its technology stack to better serve mid-market clients.

While the MSP possessed strong operational expertise, its legacy VMS technology constrained its ability to scale, differentiate its offerings, and meet increasing client expectations regarding usability, reporting, and workforce flexibility.

Industry: MSP/ Workforce Solutions 

Client Segment: Mid-Market

Location: Multi-country

Worker Types: Professional, light industrial, shift-based roles 

 

The Challenge

As demand from mid-market customers increased, the MSP faced growing pressure to deliver a modern, flexible, and easy-to-deploy VMS that could scale across diverse client needs without increasing operational complexity.

The key challenges of the MSP included:

LEGACY TECHNOLOGY NOT FIT FOR MID-MARKET NEEDS

Existing VMS platforms were built for enterprise complexity, resulting in:

  • Poor user experience for hiring managers
  • Long implementation timelines
  • High configuration and support costs

LIMITED FLEXIBILITY AND INTEGRATION CAPABILITIES

Their Mid-market customers increasingly required:

  • Open APIs for HR, finance, and payroll integrations
  • Faster onboarding with minimal IT dependency
  • The ability to adapt workflows without heavy customization

LACK OF SHIFT MANAGEMENT AND WORKER SCHEDULING

Many of their clients operated shift-based workforces but lacked:

  • Native shift management tools
  • Real-time scheduling and worker assignment
  • Visibility into coverage, availability, and fulfillment

INSUFFICIENT REPORTING AND DATA INSIGHTS

The MSP needed:

  • Advanced reporting to demonstrate value to clients
  • Real-time operational and performance data
  • Configurable dashboards without reliance on external BI tools

The Solution

After evaluating multiple VMS platforms, the MSP selected Conexis VMS as the foundation for its next-generation mid-market offering.

Conexis delivered a modern, API-first, and highly configurable platform that allowed the MSP to standardize operations while still meeting the unique needs of each client.

Key Conexis VMS solution capabilities included:

MODERN, INTUITIVE USER EXPERIENCE

  • Clean, modern interface designed for hiring managers
  • Minimal training required for client adoption
  • Fast deployment enabling rapid client go-live
  • Full Procure to Pay workflows
  • Leading-edge AI solutions

OPEN API AND INTEGRATION-READY ARCHITECTURE

  • Fully open API framework
  • Seamless integration with ATS, HRIS, payroll, and finance systems
  • Reduced dependency on custom development

ADVANCED REPORTING AND ANALYTICS

  • Real-time dashboards for spend, performance, and compliance
  • Client-specific reporting views
  • Easy access to actionable insights for MSP and clients

SHIFT MANAGEMENT AND WORKER SCHEDULING

  • Native shift creation and management
  • Ability to schedule workers directly within the VMS
  • Visibility into worker availability and fulfillment rates
  • Support for high-volume, shift-based environments

SCALABLE CONFIGURATION FOR MID-MARKET CLIENTS

  • Flexible workflows without heavy customization
  • Consistent MSP operating model across clients
  • Ability to scale up or down based on client maturity

The Results

Conexis VMS enabled the MSP to successfully launch a modern, differentiated mid-market VMS offering, improving both client satisfaction and internal efficiency.

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The impacts included:

FASTER AND HIGHER CLOSE RATES

  • The MSP's follow-up meeting rate went up by over 100%
  • Close rate improved by more than 33%
  • Deal length reduced by over 25%

FASTER CLIENT IMPLEMENTATION

  • Rapid deployments compared to legacy VMS platforms
  • Reduced implementation effort for MSP teams
  • Faster time-to-value for clients

ENHANCED OPERATIONAL EFFICIENCY

  • Standardized processes across multiple clients
  • Reduced manual administration
  • Better visibility into supplier and worker performance

STRONGER MSP VALUE PROPOSITION

  • Ability to compete with enterprise-grade functionality in the mid-market
  • Differentiation through shift management and scheduling capabilities
  • Scalable platform supporting long-term growth
Our mid-market clients expect modern technology that is easy to use, flexible, and fast to deploy. Conexis gave us a VMS platform that not only meets those expectations, but allows us to scale efficiently while delivering real value through data, automation, and workforce visibility.

Senior Leader, Global MSP

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