Staffing Agencies: How to Increase your Revenue with a VMS

In today’s competitive staffing landscape, agencies are constantly looking for ways to drive more revenue and deepen client relationships. One of the most powerful – and often underutilized – tools available is to offer your own branded white-label Vendor Management System (VMS) - and grow revenue by becoming a Master Vendor and monetizing the platform.

In this article, we’ll explore a few of the key ways staffing agencies increase revenue with a White Label VMS: by becoming the master vendor and by monetizing the platform.

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Discover 10 proven ways to boost revenue, win bigger clients, and scale faster with a Vendor Management System (VMS). Download a copy of our free Guide: 10 Ways to Grow Staffing Agency Revenue with a VMS

Why Download This Guide?

Learn how a VMS can help your staffing agency:

Automate time-consuming admin tasks and free up your recruiters
Win larger, more complex enterprise contracts
Increase fill rates and reduce candidate drop-off
Offer a branded, white-label technology solution to clients
Unlock new revenue streams and grow margins

This guide is packed with actionable insights specifically designed for staffing agencies looking to grow smarter and faster.

1 - Grow Your Revenue with a White-Label VMS

A white-label VMS is a vendor management platform built by one provider but rebranded to reflect another company's identity. As a staffing agency, this means you can offer your own VMS – complete with your logo, URL, and branding – without building it from scratch.

White-label solutions like Conexis VMS allow you to deliver a seamless, tech-enabled experience that strengthens your value proposition.

What are the Benefits of a White-Label VMS?

1 - Save time and resources

A key benefit of white label software solutions is that they enable you to focus on your agency or firm’s core competencies, conserving both development time and financial resources. There's no need to create your own software or hire and train developers. Instead, you can acquire or lease from a vendor that offers white labeling and customize their software as your own.

2 - Promote organizational growth

Using a white label VMS allows you to concentrate on growing and scaling your business without the limitations of developing software in-house.

3 - Enter new markets or offer new services

White label software empowers agencies to provide new services without requiring the technical skills to develop these services.

2 - Become the Master Vendor and Win More Business

When your client uses your white-labeled VMS, you're not just another staffing vendor – you become the master vendor. That means:

You control the requisitions

Instead of competing for job orders with dozens of other firms, you’re the first to see every req that comes through.

You manage sub-vendors

You control distribution, candidate quality, and delivery timelines. This elevates your role from vendor to strategic partner.

You capture more placements

Even if you bring in sub-vendors to help fill roles, you still earn a percentage from their placements because you manage the relationship.

Essentially, you're not just providing staffing services anymore – you're managing the entire staffing program. That opens the door to more volume, more influence, and more revenue.

3 - Create a New Revenue Stream by Monetizing Your VMS

Beyond just getting more business through a master vendor model, a white-labeled VMS allows you to generate additional revenue by charging your client for using the technology. Think of it as a SaaS model layered on top of your staffing services. With a White-Label VMS you can:

Charge a per-seat fee for client users
Add a markup to every placement processed through the system
Offer service tiers (e.g. basic vs premium support or analytics packages)

These fees are often easy for clients to justify because the VMS adds clear value: better visibility into hiring activity, faster fill rates, standardized processes, and detailed reporting.
It’s a win-win: your client gets more control and efficiency, and you add a reliable, recurring revenue stream without needing to make a single placement.

Final Thoughts: Technology is the Key to Strategic Growth

For staffing agencies ready to grow, offering a white-labeled VMS isn’t just about technology – it’s about strategy. By becoming the master vendor and monetizing your platform, you can increase revenue in two distinct, scalable ways.

In a world where staffing services are becoming increasingly commoditized, owning the platform your client depends on is the smartest move you can make.

What are the top features to look for when Choosing a VMS?

Selecting the right VMS is critical not only for making you stand out and the success of your client relationships but also for your agency’s operational efficiency and reputation.

Here are the top five considerations for staffing agencies when choosing a VMS:

1 - White Label Capabilities

Brand consistency is a key factor in establishing trust and credibility with your clients. A VMS with robust white labeling capabilities allows you to present the system as an extension of your agency's brand. This reinforces your agency’s position as a strategic partner while providing a seamless experience for clients and candidates.

Features to consider:

Customizable branding, including logos, colors, email notifications, verbiage and URL domains.
Flexibility to tailor dashboards and reports to align with your agency’s identity. The ability to maintain your brand presence throughout the candidate and client experience.

White labeling ensures your agency remains front and center, enhancing your value proposition to clients.

2 - Ease of Integration and Compatibility

A VMS should seamlessly integrate with your agency's existing tech stack, including Applicant Tracking Systems (ATS), payroll platforms, and compliance tools. Integration ensures that data flows smoothly, eliminating redundant data entry and minimizing errors.

Ask these questions:

Does the VMS support open APIs?
Can it integrate with your ATS or proprietary tools?
Is the VMS capable of handling integrations with your clients’ systems as well?

By ensuring compatibility, your agency can focus on delivering value instead of wrestling with technical hurdles.

3 - Deep Expertise and Industry Knowledge

While many agencies have excellent experience working on MSP programs and using VMS tools, they may not have inhouse expertise in designing and implementing these types of setup. This can be time consuming and expensive to acquire. A VMS provider with a proven track record in the staffing industry that actually gives you access to real expertise brings invaluable expertise to the table. They understand the unique challenges agencies face and can provide tailored solutions that go beyond generic functionalities.

Look for a provider that:

Has experience working with agencies of your size and specialization.
Offers guidance on optimizing workflows and meeting industry standards.
Keeps up with trends and innovations in contingent workforce management.
Allocates genuinely experienced people to support you

A VMS with deep expertise can act as a strategic advisor, helping your agency stay ahead in a competitive market.

4 - Rapid Implementation Capabilities

The ability to quickly onboard clients and launch the system is critical, especially in fast-paced industries where time-to-value is paramount. In staffing, competition is high and revenue is king, spending too much time on implementation comes with a high opportunity cost for agencies trying to hit monthly, quarterly or annual targets. A VMS that supports rapid implementation helps reduce that time commitment significantly.

Key aspects to evaluate:

Pre-built templates and workflows to speed up deployment.
Who is on your implementation team from the VMS side.
Dedicated implementation teams that understand your timelines.
Minimal downtime and disruption during the setup phase.

A fast implementation process ensures your clients start seeing results sooner, helping you strengthen relationships and retain their business.

5 - Vendor Partnership and Support

Your relationship with the VMS provider is as important as the technology itself. A strong partnership ensures smooth implementation, regular updates, and quick resolution of issues.

Evaluate the provider’s:

Training and onboarding process for agencies and clients.
Dedicated customer support and account management team.
Commitment to ongoing innovation and responsiveness to feedback.

Choose a partner that views your agency as a collaborator, not just a customer.

Conexis: Our Industry Leading White-Label VMS

At Conexis VMS, we help staffing agencies like yours launch a fully branded VMS in weeks.

You supply your logo, the URL you wish to use, and we do the rest. In a matter of a few weeks, you are up and running with a fully branded VMS from your own URL. To your customers, it is your VMS. Conexis does it all for you.
With Conexis, you can be live in a matter of weeks not months

Why Choose Conexis VMS

Conexis VMS is purpose-built for organizations seeking to manage their contingent labor spend effectively. Here’s why we're the right choice:

Fast Deployment: Get up and running in weeks, not months
Transparent Pricing: Flexible pricing with no hidden costs
White-Label Ready: Customize the platform with your brand
Real-Time Insights: Make faster decisions with built-in analytics
Audit-Ready Compliance: Store contracts, worker data, and rates in one secure hub

Discover the Power of Conexis VMS

Conexis is an award-winning Vendor Management System built for organizations that want the power of enterprise software without the complexity or cost.

Leveraging the latest technology, Conexis delivers the expertise, reliability and security of enterprise systems, while offering the flexibility, user friendliness and tailored, personal service you require. Learn more about our Company and why organizations Choose Conexis VMS.

Looking to Switch Your VMS or Just Getting Started?

Whether you are looking to Switch your VMS, or just Getting Started, we are here to help. Contact Us for a Free No-Obligation Consultation, See how Easy Conexis is to use by taking a quick 2 minute Self-Guided Online Demo, or Book a Personal Demo Today!